Artist Profile

Artist Name

When choosing a name for my artist I considered the names existing artists in my genre of pop called themselves. I noticed that most used their own names (Or alter-ego names) such as Gwen Stefani and Cher Lloyd. Genres such as dubstep and house tended not to use their names such as Skrillex or Diplo. This agrees with Dyer’s Star theory that celebrities are created and marketed as products considering Skrillex’s real name is Sonny John Moore.

I decided to conform with the expectations of my genre and considered possible names such as:

Amelia May                Roxanne              Alexa Marie           Kiara Malone

I considered many more and used a name generator for suggestions. In the end I chose the name:

Alexa Marie

Song Lyrics

These are the lyrics for my song choice. The lyrics hold the meaning to the song whcih could either be amplified, contradicted or ilustrated in the music video, according to Andrew Goodwin. This also sets the tone for the music video, giviing each shot meaning and purpose.
 

Na, na-na-na, na-na-na-na-na

(Yeah)

Na, na-na-na, na-na-na-na-na

(Yeah)

Na, na-na-na, na-na-na-na-na

(Yeah, yeah, yeah)

Boy, I know you heard around town

That your girl got fine and that hurts you, yeah

Boy, I heard you gained a few pounds

Well, I lost some, boy, you really lost one here

(Hey)

I ain't gonna front, boy, I'm gonna start on you

'Cause the tables are turned

And a lesson you're gonna learn

Is you should know

I bet that you regret the day you left

'Cause I'm doing fine and you're a mess

Well, let me ask you, how do you like me now?

How you like me now, how you like me now?

You didn't understand what I could be

Everything I was, you couldn't see

Now let me ask you, how do you like me now?

How you like me, how you, how you like me now?

Boy, you left me crying in the streets

'Cause you didn't wanna deal with my drama

(Hey)

Boy, and now you're begging on your knees

For a piece of me and that's called karma

(Oh hey)

I ain't gonna front, boy, I'm gonna start on you

'Cause, boy, you got and, boy, you aren't

And a lesson you gonna learn

Is you should know

I bet that you regret the day you left

'Cause I'm doing fine and you're a mess

Well, let me ask you, how do you like me now?

How you like me now, how you like me now?

You didn't understand what I could be

Everything I was, you couldn't see

Now let me ask you, how do you like me now?

How you like me, how you, how you like me now?

Na, na-na-na, na-na-na-na-na

Na, na-na-na, na-na-na-na-na

(Yeah)

Na, na-na-na, na-na-na-na-na

(Yeah, yeah, yeah)

'Cause you should know

I bet that you regret the day you left

'Cause I'm doing fine and you're a mess

Well, let me ask you, how do you like me now?

How you like me now, how you like me now?

You didn't understand what I could be

Everything I was, you couldn't see

Now let me ask you, how do you like me now?

How you like me, how you, how you like me now?

I bet that you regret the day you left

'Cause I'm doing fine and you're a mess

Well, let me ask you, how do you like me now?

How you like me now, how you like me now?

You didn't understand what I could be

Everything I was, you couldn't see

Now let me ask you, how do you like me now?

How you like me, how you, how you like me now?

Na, na-na-na, na-na-na-na-na

Similar products on the market

I compiled pictures of some similar artists to the one I am creating. I have taken inspiration from their music videos and marketing techniques. These artists include Taylor Swift, Alessia Cara, Tori Kelly and Demi Lovato.

Song choice

 

The song I have chosen to use for my coursework is the song 'How You Like Me Now' by Alexis Jordan. It was released in 2011 on her self-titled album 'Alexis Jordan'. The lyrics express her feelings towards her ex boyfriend who after dumping her wants her back.
After showing the 3 short-listed songs to members of my target audience, they chose this one because 'it has an upbeat pace and a lot of attitude.'

Target Audience Profile

Song Choices Shortlisted

Shontelle - t shirt

This song has an easy concept as the lyrics point the visuals in a particular direction. My idea for this would be to have my actress doing as the lyrics say, deciding whether she should go out and laying in bed with her ex-boyfriends t-shirt on.

 

Alexis Jordan - How you like me now

This song is about a girl showing her ex-boyfriend that he made a mistake breaking up with her. My idea for this music video would involve my actress showing off her new-improved self with alot of attitude and confidence

Cher Lloyd - want u back

This song is about wanting her boyfriend back after seeing him with someone else. My idea for this song would involve alot of moping around in sheets and a few flashbacks to their relationship

Audience Questionnaire Results (primary)

Target Audience Questionnaire (primary)

I gave this questionnaire to girls between the ages of 13-17 and collected the results.