Wednesday 29 July 2015

Lip Synching


Lip Sync (lip synchronisation) is when artists move their lips silently in synchronization with a pre-recorded soundtrack.
This technique has been used since the late 1970’s and has become increasingly common, being used since by a range of different artists in the majority of the music videos.
During live performances artists may use this technique due to illness on the day of performance or singers that may not be as comfortable or confident in their live vocals.
Lip Synching in music videos is often used now to help the artist perform better during the recording as they do not need to worry about the vocals. They can focus all their attention on the choreography or looking good as they 'sing'.
I will be using this technique in my music video as it conforms to a stereotype of most music videos. Here is an example of somebody lip synching to the song Cheerleader by OMI.

Thursday 16 July 2015

Introduction and Breif

Welcome to Winnie Sunday Dacosta's Year 13 Media Blog.
Our brief this year is to create a promotion package for the release of an album, to include a music promo video, together with a digipak for the album’s release and a magazine advertisement for the digipak.
Research will be conducted individually and planning, production and post-production for our music video will be carried out in our groups.